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On Page and Off page seo

On Page And Off Page Seo

The Main Purpose of both On-page and Off-page SEO is to improve website visibility and bring more organic traffic to your website. 

But they work differently.

Let us see the difference and how we can implement both.

Difference between On-page and off-page SEO

On-page SEO is all about the actions we take on a webpage to improve its ranking in search engine results (SERPs).

Off-page SEO is all about actions taken outside a website to improve its ranking on SERPs.

On-page majorly involves:

  1. Every page has a unique title.
  2. Add a link between the page of your website.
  3. Make sure all the images of your website are optimized.
On-page and Off-page SEO

Off-page majorly involves:

  1. Building backlinks from other websites to your site.
  2. Promote your brand on various social media platforms.
  3. Manage your online reviews on another website.

Why is on-page and off-page SEO important?

Both On-page and Off-page SEO help your website rank higher on SERPs and allowing you to get free organic traffic and high-quality visitors also.

When Google decides ranking it considers both factors inside the website (On-page) and outside the website (Off-page).

So, if you want to rank higher on Google then you need to maintain a balance between On-page and Off-page SEO.

When should you use On-page and Off-page SEO?

First, you should always focus on On-page SEO then on Off-page SEO.

Because, on-page SEO helps Google understand what your page is about and ensure that users have a good experience on your website.

That is why On-page SEO is the foundation of your success and you have full control over on-page SEO.

Off-page SEO is a bit difficult. Getting results can be harder because you depend on other people.

If all else is equal, Google usually ranks websites with good reputation and lower the weaker reputation. Therefore, Off-page SEO is important to stay ahead of your competitor and maintain you’re ranking.

Factors of On-page SEO:

Let us take a look at the elements on your website that can impact your google ranking.

Here are some important On-page SEO factors that help to improve ranking:

Title Tags:

A title tag is a part of the HTML code that defines the title of a web page. It helps Google understand what the page is about, so it can decide which keywords or queries the page should rank.

The blue clickable link on SERPs (Search engine result page) :

You should include your focus keyword in the title tag of every page on your website.

  1. Title tag should be 50 to 60 characters long including space.
  2. The focus keyword should be at the beginning of the title but only if it sounds natural.
  3. Do not repeat your focus keyword unnecessarily.
  4. Include your brand name at the end of the title and separated by a ‘|’ (pipe)

Heading Tags:

In On-page SEO heading tags are the most important because they help both users and google understand the hierarchy and structure of your content.

Every page should have one H1 tag that serves as the main title. This title should match or closely match the title tag.

Divide the rest of the content into subheadings (H2, H3, H4 etc.)

Headings should follow a hierarchical structure, meaning:

On-page and Off-page SEO

Meta Description:

Meta description is a summary of a page content that appears on search engine result page (SERPs).

Meta Description do not directly affect your ranking but, they do influence how many users click your results.

So, write a unique meta description that appeals to your target audience and encourage them to click your result.

URLs Slug:

A URL slug is the unique part of a webpage’s address. It should be clear and understandable to users and search engines what the page is about.

For example: The URL slug for this blog is “on-page-and-off-page-seo”

Keep your website’s URL slug (which means the page address) short and clear so it is easy to understand what the page is about.

Use hyphen (-) to separate words, not other symbol like underscore (_)

For example:

Wrong:  https://karandigimedia.com/blog/on_page_and_off_page_seo/

Correct: https://karandigimedia.com/blog/on-page-and-off-page-seo/

In many cases, it is good idea to include the main keyword in the page URL.

Content Quality:

If you want your website to rank higher in search results, you need to write original, accurate and helpful content. And most important, you need to understand the search intent the reason or purpose behind what the user search on Google.

To find relevant keywords for your topic, search for related words and see what users are most likely to search in your country and area.

The “Intent” column tells us what user are looking for on search engine. There are 4 types:

  1. Informational (I) : User just want to get information.
  2. Navigational (N) : User wants to reach a specific website or page.
  3. Commercial (C) : User researching a particular brand, product or service.
  4. Transactional (T) : User wants to complete an action such as purchasing a product or service.

Once you understand the user’s intent (why they are searching) you can start writing a blog. Always focus on the quality of your content.

  1. Highlight your expertise and knowledge.
  2. If required, make sure to cite trustworthy sources.
  3. Write unique content and avoid copying from others.
  4. Use correct grammar and punctuation.
  5. Include keyword naturally do not force them.

Internal Links:

An internal link is a hyperlink that links different pages within the same website.

Internal links are important because they help both Google and users access every page and they help to understand the structure of your website.

This allows Google to better understand:

  1. If a user search for on-page SEO, then ‘https://www.karandigimedia.com/blog/on-page-seo/’ is the most relevant page and anchor text is “On-page SEO”

       2. If a user search for off-page SEO, then ‘’https://www.karandigimedia.com/blog/off -page-seo/’ and anchor tex  is  “Off-                   page SEO”

       3. If a user wants to learn about both on-page and off-page SEO, the most relevant page is                 ‘https://www.karandigimedia.com/blog/on-page-seo-and-off-page-seo/’

Page Experience:

Page experience refers to how users feel when they visit your website’s page.

Users prefer that page load quickly, is secure and easy to navigate from one page to another, and those pages search engines want to rank.

Page experience is mostly part of technical SEO because issues need to be fixed at the website level, not just a single page.

But it is still important that users have a good experience on every page they visit.

You can perform over 140 on-page and technical SEO checks to identify issues on your website, such as:

  1. Slow loading of the website
  2. Broken image or links
  3. Page not secure (no HTTP) and many more.

Factors Of Off-page SEO:

Now let us look out what you can do outside your website to improve its Google ranking.

Here are some major Off-page SEO factors:

Backlinks:

A backlink, also called an inbound link, it is a link that points from one website to another.

They help search engines find and understand your content (just like internal link), but the most important thing is that Google see backlink as a kind of recommendation.

In simple words, the more high-quality backlink your website has, the more trust and authority it builds in Google eyes.

The process of getting valuable backlinks for your website is known as Link building.

You usually look for a publisher or website related to your content where your information or statistics can fit naturally. Then you send a message asking them to add a link to your site in their blog.

You can use tool to do the following:

  1. For link building, find prospects whose website content is related to yours.
  2. Find email addresses of your contacts
  3. You should monitor the emails and links you have sent.
  4. Create and use email templates

Google Business Profile:

If you have a local business, it is beneficial to create and optimize a free Google Business Profile.

Here are some simple tips that can help make your business profile successful:

  1. Make sure your profile is claimed and verified.
  2. Enter all the details correctly and completely.
  3. Encourage your customer to leave positive reviews.
  4. Make sure you respond to every customer.
  5. Post all your important updates regularly.

Social Media:

Social media Seo involves optimizing your social media accounts and posts to improve their visibility on search engines and social media platforms.

It indirectly improves your website’s SEO because if your brand is visible on social media, your authority and brand awareness increase. This helps users search for your brand more, and over a time, website traffic also increases.

Here are some important tips for social media promotions:

  1. Connect your website with your social media profile.
  2. Post your website content on social media and modify it if needed.
  3. Collaborate with influencers so that your content reaches more users.
  4. Monitor your brand mentions and respond to them strategically.
  5. Use relevant hashtags and keywords so that your content can be easily discovered.

The toolkit includes many features that help you such as:

  1. Schedule and manage your posts on different platforms.
  2. Keep analysing your performance to improve results.
  3. Always compare your result to your competitors.
  4. Identify influencers that match your niche.
  5. Monitor your brand mentions and online sentiment.
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